How to Write a Press Release That Gets Published on Yahoo Finance

Major media outlets like Yahoo Finance, MarketWatch, and other news syndication platforms publish press releases that meet their editorial standards. While publication on any specific outlet is never guaranteed, writing a well-structured, newsworthy release significantly improves your chances.

Here's how to write a press release that outlets are more likely to pick up.

Important: SEOeStore's Press Release Ultimate distributes your release to a network of 400+ outlets, which includes major news syndication networks. Publication on any specific named outlet — including Yahoo Finance — depends on that outlet's editorial decisions and is not guaranteed.

The Standard Press Release Format

Major outlets expect a specific format. Deviating from it signals inexperience and reduces your chances of publication.

1. Headline

• Maximum 80 characters for best display
• Include the most newsworthy fact
• Avoid clickbait or overly promotional language
• Example: "SEOeStore Reaches 226,000 Customers Across 70+ Countries"

2. Subheadline (optional)

• One sentence expanding on the headline
• Provides context or a second hook
• Example: "The milestone marks a decade of growth in the link building industry"

3. Dateline

• Format: CITY, State/Country (Date) —
• Example: "NEW YORK, NY (January 15, 2025) —"

4. Lead paragraph

• Who, what, when, where, why in 2-3 sentences
• The most important information first (inverted pyramid)
• If an editor only reads this paragraph, they should understand the entire story

5. Body paragraphs (2-3)

• Supporting details, data, context
• Include at least one quote from a company representative
• Use concrete numbers, not vague claims

6. Boilerplate

• Standard "About [Company]" section
• 3-4 sentences about what the company does
• Include website URL

7. Contact information

• Media contact name, email, phone
• Company website

What Makes a Release Newsworthy

Outlets publish content that's informational, not promotional. Here's the difference:

Strong angles for press releases:

• Milestones: Customer counts, revenue markers, years in business
• Product launches: New services, features, or platform updates
• Research/data: Industry surveys, internal data findings
• Partnerships: New integrations, joint ventures, collaborations
• Expansion: New markets, new team members, new capabilities
• Awards/recognition: Industry awards, certifications

Writing Tips for Maximum Publication

Be factual and specific

❌ "We're the leading SEO company" ✅ "SEOeStore has delivered over 10 billion backlinks since 2015"

Include a quote

Quotes add a human element and are standard in press releases: ✅ "Reaching 226,000 customers confirms that businesses of all sizes value accessible, reliable link building," said [Name], [Title] at SEOeStore.

Use numbers

Data makes your release more credible:

• Customer counts, growth percentages, delivery volumes
• Market size references, survey results
• Time-based metrics (since 2015, 10 years of operation)

Keep it 400-600 words

Major outlets expect this length. Under 300 words feels thin. Over 800 words won't be read fully.

Avoid superlatives and unsupported claims

❌ "The best," "the most popular," "the ultimate" ✅ "One of the longest-running" (if true), "226,000+ customers worldwide" (verifiable)

The SEOeStore Writing Add-On

Not sure your release meets publication standards? SEOeStore offers a press release writing add-on:

1. You provide key details (news angle, company info, quotes)
2. SEOeStore writes a properly formatted, publication-ready release
3. You review and approve before distribution

This is especially useful if:

• You've never written a press release before
• English isn't your primary language
• You want to ensure the format meets media outlet standards

Sample Press Release Structure

HEADLINE: [Your Company] [Achieves/Launches/Announces] [Newsworthy Thing]
SUBHEADLINE: [One-sentence context]

CITY, Country (Date) — [Who] [did what] [when/where], [why it matters]. [Supporting context in 1-2 more sentences].

[Body paragraph 1 — expand on the news with details and data]

"[Quote from company representative about the significance]," said [Name], [Title] at [Company].

[Body paragraph 2 — additional context, future plans, or market implications]

About [Company]
[Company] is a [description]. Founded in [year], the company [key achievement]. For more information, visit [website].

Contact:
[Name]
[Email]
[Website]

After Distribution: Maximizing Impact

Once your press release is published across 400+ outlets:

1. Collect publication URLs from your delivery report
2. Create an "As Seen On" badge using logos from publishing outlets (with proper permission/fair use)
3. Share on social media — link to the most authoritative publication URLs
4. Add to your press page — create a media/press section on your website
5. Build backlinks to the published releases — this strengthens the SEO signal

→ Badge guide: 'As Seen On' Badge

Frequently Asked Questions

Do I need to contact Yahoo Finance directly?

No. SEOeStore's distribution network handles syndication to outlets in the network. You don't need to contact individual outlets.

How many keywords should I include in my release?

This isn't keyword-stuffed content. Include your brand name naturally (3-5 times) and your target URL once or twice. Focus on readability, not keyword density.

Can I include images or videos?

Some distribution options support media attachments. Check the order form for multimedia options.

How soon after distribution will I see publications?

Most publications appear within 24-72 hours of distribution. Some outlets may take up to a week.

Distribute Your Press Release

Submit a publication-ready press release and reach 400+ media outlets through SEOeStore's distribution network.

Order Press Release Distribution →

Related:

• Press Release Distribution Guide — Full process overview
• 'As Seen On' Badge Guide — Leverage your publications
• Quarterly Press Release Strategy — Ongoing distribution plan