You've seen those "As Seen On" logo bars on websites — a row of recognizable media logos (Yahoo Finance, MarketWatch, Digital Journal, etc.) signaling that the brand has been featured on major outlets. Press release distribution is how most businesses achieve this.
How It Works
- You distribute a press release through SEOeStore's Press Release Ultimate
- 400+ media outlets publish your release
- Your delivery report shows which outlets published it
- You display those outlet logos on your website as an "As Seen On" badge
Important clarification: "As Seen On" in this context means your press release was published on these outlets through syndication — not that the outlet's editorial team wrote a feature story about you. This is a standard and widely accepted practice, but transparency matters. Don't imply editorial endorsement.
Why "As Seen On" Badges Convert
Trust badges influence purchasing decisions. When a visitor sees your brand associated with recognizable media logos:
| Effect | Impact |
|---|---|
| Perceived authority | Association with known brands increases trust |
| Reduced hesitation | New visitors are more confident making a purchase |
| Social proof | "If major outlets covered them, they must be legitimate" |
| Competitive edge | Your site looks more established than competitors without badges |
Studies on trust badges consistently show they increase conversion rates. Media outlet logos — being widely recognized — are among the most effective trust signals a website can display.
Where to Place Your Badge
Most effective locations:
- Homepage — Below the hero section or above the fold
- Landing pages — Near the primary call-to-action
- Checkout pages — Where trust hesitation is highest
- About page — Supporting your credibility section
- Footer — Visible on every page
Design best practices:
- Use a single row of 4-6 logos
- Grayscale or muted logos (don't compete with your own branding)
- "As Seen On" or "Featured In" text above the logo row
- Keep logos at consistent sizes
- Link each logo to the actual published press release for verification
Creating Your Badge
Step 1: Identify your best publications
From your delivery report, select the 4-6 most recognizable outlets where your release was published.
Step 2: Get appropriate logos
Use media-kit versions of outlet logos. Many outlets provide press/media kits with logo files intended for this purpose.
Step 3: Design the badge bar
Options:
- DIY: Use Canva or Figma to create a simple logo bar
- Developer: Add a flexbox row of images to your website
- WordPress: Use a "logo carousel" or "client logo" widget
Step 4: Link to verification
Best practice is to link each logo to the actual published URL from your delivery report. This provides proof of publication.
What Outlets Can You Expect?
SEOeStore's Press Release Ultimate distributes to a network that includes:
- Major news syndication platforms
- Financial news networks
- Industry and business publications
- Regional and national media
- Digital news outlets
The specific outlets that publish your release depend on your release content and each outlet's editorial process. Your delivery report provides the complete list.
One Press Release = Multiple Badges
A single distribution typically generates publications across dozens of recognizable outlets. You don't need multiple distributions to create a strong badge — one well-written, newsworthy release distributed through the 400+ outlet network can provide enough recognizable logos for an impressive "As Seen On" bar.
Maintaining Credibility
Do:
- Link badges to actual published URLs
- Use "As Seen On" or "Press Release Published On" — accurate framing
- Choose outlets your target audience will recognize
- Update badges if published URLs expire
Don't:
- Imply editorial endorsement if it was press release syndication
- Use logos of outlets that didn't publish your release
- Claim "featured by" when "published on" is more accurate
- Display so many logos that it looks cluttered (4-6 is ideal)
Beyond the Badge: Full Credibility Stack
"As Seen On" badges are one part of a credibility strategy. Combine with:
| Trust signal | How to get it |
|---|---|
| "As Seen On" media badges | Press Release Ultimate distribution |
| Customer count | Display "226,000+ customers" (if applicable) |
| Testimonials | Collect and display real customer feedback |
| Security badges | SSL, payment processor logos |
| Years in business | "Since 2015" or similar |
| Industry certifications | Display any relevant certifications |
Frequently Asked Questions
Is it legitimate to use "As Seen On" for press releases?
Yes. Using media outlet logos alongside your published press releases is standard practice across industries. The key is accuracy — only display logos of outlets that actually published your release, and be transparent that it's press release publication.
How many press releases do I need for a good badge bar?
One distribution is usually enough. A single release published across 400+ outlets gives you plenty of recognizable logos to choose from.
Do the published press release URLs expire?
Most major outlets keep published content online indefinitely. However, some smaller outlets may archive or remove older content. Save your delivery report URLs and periodically verify they're still live.
Can I use the outlet's logo on my website?
Media outlet logos used in the context of "As Seen On" referencing actual published content is generally considered fair use. However, terms vary by outlet. When in doubt, check the outlet's media kit or terms of use.
Build Instant Credibility
One press release distribution gives you the media presence to display "As Seen On" badges across your website. One submission, hundreds of publications.
Order Press Release Distribution →
Related:
- Press Release Distribution Guide — How it works
- Is Press Release Distribution Good for SEO? — Full SEO analysis
- Quarterly Press Release Strategy — Ongoing plan
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